“As I created all of my branded content, Amanda began enlisting others to support tasks that were outside of her wheelhouse. She worked as the Brand Strategist with every team member to make sure that everything we put into the world is consistent in every way. Alyssa worked on my visual branding and has rebranded our websites, keeps our social media presence consistent and beautiful, and helps us with marketing materials as needed. Ciara curated the best content from dozens of hours of footage and helped us tell the story of our first few amazing Garden Experiment events in short videos that helped us promote future events. Finally, Aaron stepped in as administrative support and project manager, and has been helping me choose the right systems that will scale with where the business is going and implement them. He worked alongside another community member to create an online Community of Practice Platform on time and on budget for a huge project that we did with the state of New Mexico and continues to help me manage the operations of my business strategically.