"I stand here without fear because I remember that I am here not because of the path that lies before me but because of the path that lies behind me."
~ Morpheus, The Matrix ~
The Content Cocoon
If you are here, chances are...
You’ve been told more than once that your story and message are needed,
and you know they’re right.
You’ve got a sharp mind and a huge heart,
and you’ve accomplished a whole lot.
You’ve invested plenty of time, energy,
and money into your success—
and far more blood, sweat, and tears
than most would imagine.
And you know it’s time to tell the story,
to share the message,
to show others how they can do better and achieve more,
maybe even leverage it to launch, grow, or scale your business,
but now you’re wondering…
How do you get all of the big ideas, good intentions, and juicy stories
into a powerful book without it being a 3,000-page read?
How can you do it quickly and make sure it achieves
your true intention for your reader
(as well as your brand and bottom line)?
The Content Cocoon
Over the last two decades, we’ve streamlined our approach to move messengers quickly through the phases of clarity, branding, strategy, and storytelling skill-building, so they can use the momentum to move confidently into content development and story-saving.
Brand Strategy & Development
We will work together to unearth your sacred code and develop a powerful and memorable brand that will make it easy for your readers/audiences to digest and remember your expertise and wisdom. This also includes support in outlining a potential revenue model, signature talk, and curricula that aligns with your values and meets your market's needs.
If you already have a brand, we’ll simply make sure everything is refined and aligned with this new content.
Content Strategy &Development
We will work together to develop a manuscript to take your readers on a journey and maximize your potential for impact and income.
Story-saving &Development
We will work together to uncover the stories that have been sabotaging your efforts to put your message into the world and then save and rewrite them.
How we’ll do it!
We know that all you need to make this happen is the supportive structure required to transform your notes and inspirations into a manuscript:
- expert support to help you identify the gaps that will stumble or lose the reader as well as the opportunities to maximize reader engagement and transformation
- structure that maps out exactly where to share each concept, story, bit of research, etc. to achieve your goals for the reader, yourself, and your bottom line
- permission to do the part that only you can do—get that content out of your head, heart, and body
- partnership to turn your written lead into gold, with suggestions, models, and coaching for every line
- consistently blocked time with your writing partner to elevate your accountability and focus while you’re working on the project (and when you’re not), as well as maintain your momentum with immediate access and support when you run into a question or writing block
- individual coaching on your writing and any personal story-saving challenges that arise
- training and resources to prepare you for the journey ahead
- a dare to get it done in 6 months or less
What Participants are Saying
"I wrote my manuscript in 30 days…
Before hiring Amanda as my writing coach, I was stuck. I had great ideas for my books and great intentions to begin writing them, but I just did not know how to get started. Amanda has a clear, direct yet nurturing way of holding me accountable to get the job done. I would strongly encourage anyone looking for a GREAT writing coach to help them organize their thoughts, create a useful book outline, write a compelling story, and eventually build a solid business model to engage Amanda’s service NOW before her prices go up due to demand.”
"I wrote my manuscript in 60 days…
I wholeheartedly recommend Amanda Johnson to anyone seeking a dedicated and talented collaborator for their writing journey. She not only contributed to the success of my manuscript, but she left an indelible mark on the entire journey. Throughout the entire process, she nurtured the development of my project and provided unwavering support and guidance. Her genuine care and encouragement helped me overcome challenges and embrace some reluctant vulnerabilities. I felt safe in her supportive environment, and she skillfully guided me through the entire process. Remarkably, just six months after our initial introduction, my book was published, which I attribute to her expertise, dedication, and bright spirit. I certainly wouldn't have been able to accomplish that without her."
"I wrote my first 3 manuscripts in 7 months…"
My first intuition about Amanda Johnson was, ‘I need to work with her.’ After reading her site front to back, our chat was the final confirmation. She masterfully led me through the development phase of my book. She ensured the road was clear from our first meeting until the end. The book took shape, led by her invisible hand. I felt guided. It was a grueling process, considering the surprising enormity of the project—nearly 1500 manuscript pages in 7 months. There were moments when I felt like quitting. Ultimately, there was no other option. 'If not me, then who? If not now, then when?' Since seeing the film, Pulp Fiction, I always looked to find the Wolf—the ultimate fixer. Amanda was that for me and so much more. If you ever dream about authorship, check out this oracle."
We'll make sure all of your content is aligned!
Most of our clients who move at this speed also recognize they’ll need more than a manuscript.
We will make sure you see exactly how to develop that additional, congruent content, or refine what you already have to align with the manuscript and create deep trust with your readers, audiences, and clients.
Completed Manuscript
We will support you through the entire process of completing your manuscript. When you’re done with the program, it will be ready for light copyediting, formatting, design, or production.
Signature Talk
We will create the outline for a powerful presentation that will engage, enlighten, and empower your audiences AND sell your services without it feeling icky.
If you already have one, we’ll help you get it aligned with your manuscript.
Revenue Model
After experiencing your powerful book or keynote, people are going to ask you, “What’s next?” We want to help you dream up a client experience through a funnel that feels exciting and doable for you.
If you already have a revenue model, we’ll help you refine or recalibrate it to congruence with your manuscript.
What Participants are Saying
“If you want to write a book, you made it to the right place. Not only will Amanda help you get the book out of your head, she’ll ensure that you write a bestseller that you will love, and so will your readers. Amanda has been with me on my entire writing journey, and my books would not be where they are today without her expertise, genius, and love of her art.”
“I had the entire framework in place but knew something was missing. Amanda immediately pinpointed the missing element—my personal story.
Being a very private person, I have a hard time sharing my vulnerabilities and challenges, but Amanda helped me realize those stories were exactly what my readers need to connect with me and see their own potential for healing and transformation.
She worked with me to craft my stories, and the rest of the book flowed in an amazing way and was completed in less than six months. The most exciting thing I receive are letters of gratitude from people around the world that I have never met who tell me that my book… and my stories… gave them hope for living.
I now am an internationally known thought leader because Amanda helped me get my books, curriculum, and online courses launched. I'm grateful she insisted that I prioritize my stories over the academic and technical knowledge I wanted to share. She helped me become a brave messenger, and I’m proud of my finished products.”
"Before I started to work with Amanda, my journal of living with Parkinson’s was a series of disjointed segments that did not flow or engage the reader. It was a long way from ever being considered as a book. After struggling with Parkinson’s and declining cognitive skills for ten years, it was apparent that my journey dealing with a chronic disease was not going to be told or become a reality.
Amanda’s initial tasks were to guide the development of a story line and establish a framework. The theme needed to be one that I could relate to and embrace, and since football was my favorite sport, The Parkinson’s Playbook was born. Amanda was more than an editor critiquing my work. She was a coach and teacher on how to write and tell my whole story.
The Parkinson’s Playbook has attracted a well-recognized publisher (Hatherleigh Press and distributor Penguin Random House) that will make the book available in the US and abroad. Everyone who reads my story comments on how engaging, timely, and helpful it is for those with Parkinson’s and their families."
“From the moment I met Amanda, I felt she had a clear understanding of the journey of messengers and a mastery in guiding them with care and accountability. That impression only got reinforced as I worked with her and the team.
I found a unique and refreshing balance of inner work and outer action. Amanda's journey made her deeply attuned to the wounds of being a messenger and she holds you as a whole person, not just an author putting words on paper. It makes all the difference, and you emerge from the process with a more embodied message. I am so grateful I was introduced to Amanda and her team, and I cannot recommend them enough to new paradigm messengers."
“I thought I was going to leave the retreat with my book written because I was a good writer and I totally had my story down. Ummm...wrong! Ha ha! This experience was the safe space I needed to admit that I didn’t have my story or message totally 'baked' and to rework my approach to it. Amanda helped me retell my story, so that I could see common themes and emphasize the nuances that I may have missed (and did!).
I now know how to write to engage a reader and share a message. I know how to write in an authentic voice. I know how to tell a story.
The best part about working at the retreat was the immediate feedback: Write. Send. Revise. Write. Send. Revise. Repeat. Plus, there were so many personal a-has and breakthroughs that would NOT have occurred without this experience! I wrote this book in a little more than thirty days, and it was fun! I 100% recommend this experience for ANYONE who is struggling to write a book or create a message AND to anyone who thinks they have their shit together… because without Amanda, you don't.”
“Even though I felt pretty directed and was clear about the ‘what’ I was called to share in the teaching and in the story, the ‘how’ was not nearly as apparent. Well, that is where Amanda swept in to save the day. In short order, her powerful Message Matrix structure laid the groundwork for the book and we became a force to be reckoned with.
The best part was that being a high-performer, I thoroughly enjoyed working with another high-performer and her great team, that is not only responsive and accountable but also appreciated the value of time. Amanda is much more than an editor. She is a message coach and true to intention; and when partnered with yours, nothing is impossible. I look forward to future projects with her, as they make themselves known.”
“Amanda is an amazing coach! She is extremely patient and was always focused and present during our structure sessions. Her attention to detail helped me add context and depth to my characters and storyline. I would highly recommend… correction, I have recommended Amanda to anyone who has asked about my book and the writing process.”
“Insightful! Knowledgeable! Creative! Encouraging! Amanda helped me greatly with the manuscript of my first book. In a very good way, she was tough on me, pushing me beyond comfortable boundaries. Yet she did it in a way that built my abilities as a writer. And in a way, that encouraged me to share more of who I am in the book.
After I completed the manuscript, Amanda prepared a package for the preeminent agent in my category at Waterside Productions. The package was professional and opened a window to the heart of what the book was all about. The agent embraced the book based on Amanda’s work.
I’m grateful to have found someone so capable to assist me to bring my writing to the world.”
